Amazon Prime advertising in the standard subscription: Financial expert criticizes changes for consumers

Amazon Prime advertising in the standard subscription: Financial expert criticizes changes for consumers

According to a report by www.hna.de, some changes will come into effect at various streaming providers from February. Netflix is ​​switching off its service on some old devices, Spotify is increasing the subscription price and Amazon Prime is playing advertising in the standard subscription. Amazon Prime customers do not have to accept new terms and conditions as the subscription is adjusted automatically.

The effects of advertising on Amazon Prime could be diverse. On the one hand, customers who feel disturbed by the commercials may be inclined to switch to an ad-free subscription, which could lead to additional revenue for Amazon. On the other hand, there is a possibility that customers will cancel their subscription if they find the advertising too intrusive. This would mean a potential loss of revenue for Amazon.

Amazon's disregard for consumer rights could also affect customers' trust in the company and lead them to seek alternative streaming services.

Overall, Amazon Prime's decision to roll out advertising to its standard subscription could lead to a shift in market share as customers may reevaluate their preferences based on these changes.