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The impact of WHO regulations on online advertising of unhealthy foods - an analysis from a financial perspective.
According to a report from www.swissinfo.ch, a Swiss pilot project was conducted using a WHO monitoring tool to show how and how effectively junk food is marketed online to young children. The WHO report shows that almost one in three children in the WHO Europe region is overweight or obese. In Switzerland, this health problem affects 23% of children aged 5 to 9 and 21% of children aged 10 to 19. A main factor contributing to this development is the advertising of unhealthy foods, which can increasingly be found online. The use of smartphones by children under the age of ten...
The impact of WHO regulations on online advertising of unhealthy foods - an analysis from a financial perspective.
According to a report from www.swissinfo.ch, a Swiss pilot project was conducted using a WHO monitoring tool to show how and how effectively junk food is marketed online to young children. The WHO report shows that almost one in three children in the WHO Europe region is overweight or obese. In Switzerland, this health problem affects 23% of children aged 5 to 9 and 21% of children aged 10 to 19. A main factor contributing to this development is the advertising of unhealthy foods, which can increasingly be found online.
The use of smartphones by children under the age of ten leads to their exposure at a young age. The study found that almost 12% of the 6,543 online ads seen by 77 Swiss children aged 4 to 16 within three weeks sold food and drinks. Children spent an average of 7.79 seconds viewing such ads, with chocolate and sweets making up the largest proportion of ads in this category. The results make it clear that the youngest age group in particular is exposed to advertising for unhealthy foods.
As a result of the CLICK pilot project, Switzerland has also recognized that online advertising is more subtle and difficult to detect than television advertising. Children only see a fraction of the advertising on the Internet compared to television. Peer-to-peer marketing, particularly through influencers, has also been shown to have a greater impact on children than direct marketing. The study therefore calls for advertising of products that are too sweet, too fatty, too salty or too high in energy to children to be regulated.
Since Switzerland is currently not legally restricted in relation to advertising of unhealthy foods aimed at children, there is a possibility that the food law could be revised. It is important that the advertising of unhealthy foods to children is restricted by law to minimize the impact on children's behavior and diet.
As reported by www.swissinfo.ch.
Read the source article at www.swissinfo.ch