The biggest deception of 2023: Mondelez fleeces customers with a brand change trick

The biggest deception of 2023: Mondelez fleeces customers with a brand change trick

According to a report from t-online.de, the Hamburg consumer advice center has chosen the “sham package of the year 2023”: the Tuc Bake Rolls from Mondelez. Consumers chose bread chips as the winner by a considerable margin. The manufacturer Mondelez had introduced the bread chips under a new brand (Tuc) with less content and at a higher price, after they were previously on the market as 7days bread chips. This marketing ploy has led to a price increase of at least 127 percent, while the content has shrunk from 250 to 150 grams.

The impact of this trick on the market could be far-reaching. On the one hand, it could lead to a loss of consumer trust in the Tuc brand and the manufacturer Mondelez. Customers could feel cheated and therefore prefer other products in the future. Furthermore, this could trigger a chain reaction in the industry, with other manufacturers using similar tricks to increase their profits. This could lead to general consumer uncertainty.

Additionally, this could impact the pricing structure for comparable snack products. If consumers are willing to pay a higher price for Tuc Bake Rolls, this could lead to other manufacturers also adjusting their prices to benefit from this development. This could result in a general price increase for snack products.

The consumer advice center is calling on politicians to take measures to protect consumers from such tricks. Failure by the authorities to intervene could lead to further cases of consumer deception and dissatisfaction.

It is important that consumers and the government develop awareness of such practices to protect consumer interests and maintain the integrity of the market. This is the only way to prevent this type of deception from continuing to spread in the future.