Fatal consequences for the environment: Why the hype surrounding the Shein fashion brand is so dangerous

Fatal consequences for the environment: Why the hype surrounding the Shein fashion brand is so dangerous

According to a report from utopia.de

The fashion brand Shein is very popular with the young target group because it offers extremely affordable and trendy fashion. However, this success has fatal consequences for the environment, as Shein is ultra-fast fashion. This means that fashion is produced very quickly and not sustainably. Shein's fashion is largely made of polyester and produced under poor working conditions in Far Eastern countries.

According to research by Greenpeace, the health consequences for consumers are worrying because sufficient information is not provided about the chemicals contained in the products. Nevertheless, Shein continues to enjoy great popularity, especially among young consumers.

According to a study by Greenpeace, there is no evidence that Shein has taken meaningful action to reduce or eliminate hazardous chemicals. The organization also criticizes the fact that no measures have been taken to reduce greenhouse gas emissions.

The popularity of Shein is mainly due to the very large selection and extremely low prices, which make it difficult for many consumers to resist. But in addition to positive experiences, there are also numerous critical voices and warnings about the app, which is intended to manipulate children and young people. Consumer advocates also advise against Shein. Shein has been criticized and described as a company of ruthlessness and the worst that globalization has to offer.