Healthy nutrition for children: Financial expert calls for stricter advertising restrictions

Healthy nutrition for children: Financial expert calls for stricter advertising restrictions

According to a report by www.t-online.de, consumer advice centers are calling on the coalition to introduce further advertising restrictions on unhealthier foods to protect children. In February 2023, Federal Food Minister Cem Özdemir (Greens) presented legal plans that are intended to contribute to healthier nutrition and less obesity. However, due to objections, the project is stuck in the traffic light coalition. Özdemir has now tightened the proposed restrictions, and advertising bans for products with too much sugar, fat and salt should therefore be concentrated on times when a particularly large number of children are watching television.

The consumer advice centers' demands could have a significant impact on the unhealthy food market and the advertising industry. If stricter restrictions are introduced, this could result in unhealthy food manufacturers experiencing reduced demand and having to recalibrate their marketing strategies. This would likely lead to a change in consumer behavior and ultimately a decrease in the consumption of unhealthier foods.

Additionally, stricter regulation of food advertising could also impact the advertising industry as a whole. Advertisers may need to retarget their audiences and use alternative marketing channels to reach younger audiences. This could lead to a shift in advertising spending and a change in the advertising landscape.

Overall, consumer advocacy groups' calls for stricter advertising restrictions on unhealthy foods could have a significant impact on the market and consumers, which could lead to changes in consumer behavior and the advertising industry.