Deceptive package of the year 2022: Financial expert criticizes sales tricks

Deceptive package of the year 2022: Financial expert criticizes sales tricks

According to a report by www.ndr.de, the Hamburg consumer advice center has named “Rama” “Deceptive Packaging of the Year 2022”. The spreadable fat from the manufacturer Upfield was chosen as the winner in an online vote with more than a third of the votes cast. The contents of the “Rama” packaging were reduced from 500 to 400 grams, while the price remained the same. This means a price increase of 25 percent.

The impact on the market and consumers is significant. Reducing the filling quantity while keeping the price the same leads to a hidden price increase of 25 percent. This can lead to consumers receiving less value for their money and feeling cheated. In addition, the increased amount of plastic cups that Upfield requires to fill “Rama” has a negative impact on the environment. The Hamburg consumer advice center has filed a lawsuit against the company and is calling for stricter regulations for the labeling of reduced filling quantities.

The publication of this report may lead to increased consumer awareness of deceptive packaging and hidden price increases. Additionally, pressure on manufacturers to act more transparently and ethically may increase. It is important that consumers know their rights and support calls for clear labeling of product modifications to ensure a fair and transparent market.