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Deceptive package of the year 2022: Rama will be more expensive and the content will be reduced - financial expert warns
Rama was voted “Deceptive Package of the Year” 2022. The manufacturer Upfield has been selling the spreadable fat since last year with a content of 400 instead of 500 grams at the same price in a can of the same size. This made the product 25 percent more expensive, as was criticized by the Hamburg consumer advice center. The election for “Deceptive Packaging of the Year” is organized annually by the Hamburg Consumer Center. Consumers can vote online on the awarding of the negative price. 34,293 people took part in this year's vote, more than twice as many as last year, as the consumer advice center announced. The Hamburg consumer advice center called on the legislature to...
Deceptive package of the year 2022: Rama will be more expensive and the content will be reduced - financial expert warns
Impact on the market and the consumer
The change in product size at Rama has an impact on the market and the consumer. By reducing the content by 25 percent, the price per gram has increased. This can lead to higher costs for consumers if they want to continue using the same amount of spreadable fat.
What this means for the market is that manufacturer Upfield can make higher profits because the price per gram sold has increased, while production costs may not have increased to the same extent.
The high level of participation in the “Deceit Package of the Year” vote shows that consumers have a great interest in honest products and price transparency. Manufacturers should be aware that such practices can affect consumer trust and create an image problem in the long term.
source
According to a report by amp.zdf.de,
Read the source article at amp.zdf.de