Deceptive package of the year 2023: Consumer advice center criticizes price increase of 127 percent for Tuc Bake Rolls

Deceptive package of the year 2023: Consumer advice center criticizes price increase of 127 percent for Tuc Bake Rolls

According to a report from www.oekotest.de,

The Hamburg consumer advice center has chosen the “Deceptive Packaging of the Year” for 2023. These are the “Tuc Bake Rolls” from Mondelez, which have experienced an exorbitant price increase of 127 percent due to a simple brand swap. This caused outraged reactions among consumers and led to over 21,000 votes being cast for the “deceptive package of the year”. Other products such as Katjes yoghurt gums, Chocolat Amandes whole milk from Aldi, Listerine Total Care from Johnson & Johnson and Oreo ice cream from Froneri were also nominated for the negative prize.

The Hamburg consumer advice center is observing an increasing trend towards hidden price increases due to the reduction of content by many manufacturers. These hidden shrinkages were reported more often in 2023 than ever before. The impact on the market and consumers is serious. The trustworthiness and credibility of the brands and manufacturers affected suffers from such practices. Consumers feel deceived and cheated, which can lead to a loss of customers and sales in the long term.

It is important that consumer advice centers continue to draw attention to these grievances and inform consumers about their rights. Companies should stand for transparent prices and honest product design in order not to lose consumer trust. Otherwise, this could have a long-term impact on their brand reputation and success in the market.