New labeling requirement for unpackaged meat: What you as a consumer need to know from February 2024

New labeling requirement for unpackaged meat: What you as a consumer need to know from February 2024

According to a report by www.presseportal.de,
From February 1, 2024, a new labeling requirement for unpackaged, unprocessed pork, sheep, goat and poultry meat will be introduced in Germany. Until now, the origin of unpackaged meat at service counters often remained unclear, as no information was required. The new regulation creates transparency and a better basis for a purchase decision.

The new labeling requirement will create significantly improved transparency for consumers. Consumers can now understand exactly where the meat comes from, which is very important for many people. This can impact consumer purchasing decisions and change the market for meat products. Consumers who value regional or domestic origin may increasingly choose meat from certain sources, which could have an impact on demand for various meat products.

The new labeling requirement primarily affects service counters, butcher shops, farm shops and weekly markets. Restaurants and canteens are initially exempt from the obligation to label the origin of unprocessed meat. However, it is foreseeable that information about the origin of meat could also be required in this area in the future.

Overall, the new regulation will lead to greater transparency in the meat market and offer consumers a better basis for information. This could have a long-term impact on purchasing behavior and demand for meat products.