Postbank branch reductions cause problems - Deutsche Bank should optimize online banking

Postbank branch reductions cause problems - Deutsche Bank should optimize online banking

According to a report by www.boerse.de, the head of the Federal Association of Consumer Advice Centers, Ramona Pop, sharply criticized the planned large-scale branch reductions at Postbank. The announcement that almost half of the branches would be closed was like “sheer mockery” for Postbank customers, said Pop. She called on Deutsche Bank to improve customer service instead of weakening it by closing branches. Deutsche Bank plans to close up to 250 of the current 550 Postbank branches over the next two years. This comes amid massive problems with the IT migration to Deutsche Bank, which saw data from around twelve million Postbank customers migrated to Deutsche Bank's IT systems. This left customers unable to access their accounts and customer service difficult to reach. Since the beginning of the year, there have been around 1,700 complaints from Postbank and DSL Bank customers, almost three times as many as in the entire previous year. These massive problems could have far-reaching impacts on the market and consumers.

Postbank's planned branch closures could lead to a further deterioration in Deutsche Bank's reputation. Customers could lose trust in the bank and switch to other providers, which would lead to a loss of market share. In addition, the lack of customer satisfaction could lead to a decline in deposits and customer churn.

Deutsche Bank also faces the challenge of quickly solving the massive IT problems at Postbank in order to avoid further damage to the market and customers. It is important that the bank compensates customers and restores trust to avoid long-term negative effects.