DAZN price increase: Consumer advice center plans to sue over exorbitant subscription price increases.

DAZN price increase: Consumer advice center plans to sue over exorbitant subscription price increases.

According to a report from www.techbook.de, the Federal Association of Consumer Organizations is planning to file a lawsuit against the sports streaming service DAZN because of the drastic price increase in 2022. DAZN has doubled the monthly price from 14.99 euros to 29.99 euros within twelve months. The cost of the annual subscription has also increased from 149.99 euros to 274.99 euros. The consumer advice center sees this as an illegal price increase and would like to file a model declaratory action against DAZN in order to obtain a binding judgment for all affected consumers.

DAZN's price increase may have an impact on the market and consumers. By significantly increasing the subscription price, DAZN could lose customers who find the new price too high and switch to cheaper alternatives. This could lead to DAZN losing its monopoly position in the area of ​​sports streaming and other providers benefiting from the price increase. In addition, consumers who are affected by the price increase and join the model declaratory action could expect reimbursement and compensation.

The market's reaction to the lawsuit and its potential impact cannot be accurately predicted. However, it is likely that the lawsuit could have negative consequences for DAZN, at least in the short term, as the company faces legal battles and potentially loses customers. The key to the long-term development of the market and the impact on consumers lies in the decision of the courts and DAZN's reaction to the ruling. It remains to be seen how the situation will develop and what impact it will have on the market and consumers.