Shrinkflation: Price increases despite less content - the supermarket tricksters exposed

Shrinkflation: Price increases despite less content - the supermarket tricksters exposed

According to a report by amp.infranken.de,

There is currently an intensive debate on the Internet platform Reddit about shrinkflation, in which products offer less content for the same price. This affects a wide range of products, from hygiene products to cleaning products and food. Consumers express their dissatisfaction with items that have increased in price but reduced content and are also encouraged by the community.

The effects of this shrinkflation are diverse. For consumers, it means a price increase even though the quantity of the product has been reduced. This leads to a decreasing benefit per euro spent. Additionally, a smaller quantity of the product may force consumers to purchase the product more frequently, resulting in a higher overall cost. For the market itself, shrinkflation can lead to a loss of consumer trust in products and brands. This, in turn, can lead to a decline in customer loyalty and sales volumes as consumers look for alternatives. Manufacturers and retailers must therefore weigh up whether the short-term price increase due to the reduced product quantity will lead to a loss of sales in the long term.

It is important that consumers are made aware of shrinkflation and that appropriate controls and transparency are ensured by manufacturers and legislators in order to protect consumer rights. It remains to be seen how the affected companies will react to the criticism and public pressure.

It is hoped that discussion on platforms such as Reddit will lead to greater awareness of this issue and perhaps changes in practice. It is up to manufacturers and retailers to communicate transparently and involve consumers in decision-making processes to restore trust.