Snack manufacturer Lorenz receives deceptive package of the month - hidden price increase of up to 28 percent

Snack manufacturer Lorenz receives deceptive package of the month - hidden price increase of up to 28 percent

According to a report by www.oekotest.de, the Hamburg consumer advice center awarded the snack manufacturer Lorenz the negative “Deceptive Pack of the Month” award. The reason for this is that the quantities of different types of peanut curls have been reduced while the price has increased at the same time. This means a hidden price increase of up to 28 percent.

Additionally, the snack maker has reduced bag contents three times in six years, resulting in higher prices. After the price adjustment, the peanut curls now also cause more waste than before because more plastic bags are needed for the same amount of flips.

According to the consumer advice center, Lorenz Snack-World referred to higher production costs, including for energy and raw materials. The consumer advice center counters that world market prices for peanuts are now significantly below the 2020 level, and energy prices have also fallen sharply. Further price increases were also noted for other Lorenz snacks, not just the peanut flips.

The award as “sham package of the month” and the criticism from the consumer advice center could lead to a loss of image and a decline in sales figures for Lorenz. Consumers may choose alternatives due to the price and content changes, which would affect the company's market share. A loss of consumer trust could also have long-term effects on the brand.