Temu - China's cheap marketplace is causing a stir in German online retail: mini prices, high discounts and critical voices

Temu - China's cheap marketplace is causing a stir in German online retail: mini prices, high discounts and critical voices

Magdeburg. In Germany, the Chinese online marketplace Temu is currently causing a stir with mini prices, discount offers of up to 90 percent and bizarre products. However, customer reports and test purchases speak of poor product quality, non-received shipments and difficult to reach customer service. According to the Saxony-Anhalt consumer advice center, the low prices could be associated with lower product quality and safety. Temu itself does not feel responsible for the safety and quality of the products sold via the platform. In the USA, the company has already been targeted by politicians because products were suspected of being associated with forced labor. Temu's future prospects in Germany are divided, with experts highlighting challenges in terms of customer behavior, delivery speed and sustainability awareness.

According to a report from www.mz.de,

Temu's low prices and attractive discounts could have some impact on the market and the consumer. On the one hand, established providers such as Amazon or Otto could come under pressure because Temu offers extremely low prices. This could lead to increased competitive pressure and encourage customers to change their purchasing habits by purchasing more from Temu.

However, reports of poor product quality, non-received shipments and difficult customer service could have a long-term impact on consumer trust in Chinese online marketplaces such as Temu. This could lead to customers increasingly turning to established, trustworthy suppliers and reducing their purchases from Temu.

Furthermore, consumers' growing sustainability awareness could lead them to opt out of Temu as supplying products from China could harm the environment. Customers may increasingly choose sustainable alternatives and avoid platforms like Temu.

Overall, there is a possibility that Temu could have temporary success in Germany, but in the long term it could struggle to compete in the market due to trust issues, sustainability awareness and challenges in customer service and product quality.