Temu in Switzerland: New debt collection company and soon purchase on account?

Temu in Switzerland: New debt collection company and soon purchase on account?

According to a report by www.blick.ch, the controversial online shop Temu has founded a debt collection company in Basel. It is speculated that this could be used to soon offer purchase on account. The founding company of the debt collection company is responsible for trading in German-speaking countries. The company's founder also has a stake in PDD Holding, the Chinese company behind Temu.

The possibility of ordering by invoice could soon prove to be a strategic move, as paying by invoice remains very popular in Switzerland. According to David Morant of the consultancy Carpathia, it is typical for Temu to react to local conditions. You can already order from Temu via Twint.

According to Morant, Temu's expansion should lead to sales of over 300 million francs in Switzerland as early as 2023. Temu has already overtaken its competitor Aliexpress in the number of packages shipped and quickly gained worldwide fame via social media. Despite the criticism that Temu faces, some of Blick's products were convincing in the test. However, it is up to each consumer whether they want to support a company that is being criticized.

The establishment of the debt collection company and the possible introduction of purchase on account could have a significant impact on the Swiss e-commerce market. By offering purchase on account, Temu could expand its customer group in Switzerland, as this is a popular payment method. This could lead to an increase in sales and market penetration. However, criticism and concerns about data protection could also deter potential customers and tarnish Temu's image.

The founding of the debt collection company indicates that Temu wants to have a long-term presence in Switzerland and also takes care of local conditions and legal regulations. This suggests that Temu wants to expand further in the future and gain the trust of Swiss consumers.