Temu launch in Switzerland: Is the cheap app a profiteer or a threat to local trade?

Temu launch in Switzerland: Is the cheap app a profiteer or a threat to local trade?

According to a report from www.watson.ch, the Chinese shopping app Temu has found its way to Switzerland and is already showing impressive development. The popular platform offers a wide range of products from China at very low prices. The quality isn't always flawless, but that doesn't stop customers from buying from Temu. However, the company is controversial and is criticized for data protection violations. Nevertheless, she has founded a debt collection company in Basel and may be planning to introduce invoice orders in Switzerland. According to expert forecasts, Temu could be one of the top ten Swiss online retailers in 2023 and generate sales of over 300 million francs.

Temu's rapid growth could have a significant impact on the Swiss market and consumers. On the one hand, local retailers face challenges because cheap online competition from China poses quality defects and security risks. In addition, Temu could further expand its business and also attract business customers with its competitive delivery times, attractive offers and accommodating return policies. This is expected to create competition for local retailers and could lead to a shift in the market.

Privacy and quality control concerns could also be a concern for consumers and impact their purchasing decisions. Nevertheless, it seems as if Temu is well placed to further strengthen its position in the Swiss market and gain importance. The founding of the debt collection company and the implementation of Twint as a payment method indicate that the app could be even more attractive for Swiss customers in the future.

It remains to be seen how Temu will develop in the Swiss retail landscape. The establishment of local subsidiaries and the expansion of services could significantly change the competitive situation and the consumer experience in Switzerland. It is important to closely monitor Temu developments and keep an eye on the potential impact on the market and consumers.