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Temu defends itself: allegations against Chinese marketplace
Consumer advice center is examining a lawsuit against Temu due to manipulative design and non-transparent information. Temu defends herself against allegations. Information on current developments in the shopping marketplace sector. Conflict over discount offers and security controls.
Temu defends itself: allegations against Chinese marketplace
The consumer advice center is considering a lawsuit against the shopping platform Temu. The company defends itself against the allegations and emphasizes that many of its sellers supply traditional brick-and-mortar stores. They use recommended prices and highlight savings. They also argue that pickup points are a more environmentally friendly delivery option.
The federal association criticized that consumers were being put under pressure during the ordering process. For example, through information such as "Hurry up! Over 126 people have this item in their shopping cart". The consumer advice center sees this as a manipulative design that was banned by the EU with the Digital Services Act. They also complain that Temu provides insufficient information about the authenticity of product reviews and that information about the identity of the product providers is missing.
Temu denies the allegations and emphasizes that inventory and purchase updates should reflect the real state of inventory. The authenticity of reviews is also taken seriously. The company recently caused a stir with high discounts and quickly established itself on the German market. It was most frequently downloaded from German shopping apps in 2023.
Experts and associations are calling for stricter action against Chinese low-cost marketplaces like Temu. In February, European toy manufacturers criticized the safety of products on the platform and called for stricter controls.