Tesla guardian mode: Consumer advocates win in court in misleading advertising lawsuit

Tesla guardian mode: Consumer advocates win in court in misleading advertising lawsuit

According to a report by t3n.de,

The Federal Association of Consumer Organizations was successful in its lawsuit against Tesla for misleading advertising in guard mode. However, Tesla was able to retain the upper hand with regard to the criticized advertising claims about CO2 savings.

Tesla's Guardian Mode is advertised as a way to prevent vehicle theft and vandalism. The system records via camera and sends a notification to the vehicle owner in the event of an incident. However, the consumer advice center criticized Tesla for exaggerating the effectiveness of the guard mode in its advertising. The Munich regional court agreed with the consumer advocates on this point and prohibited Tesla from further using the misleading advertising statements.

The court's decision could have an impact on the market for vehicle monitoring systems. Other manufacturers may now be more careful in advertising their security features to avoid similar legal consequences. Consumers may also be more sensitive to the promises made in car manufacturers' advertising and pay more attention to realistic representations and evidence.

The case shows that companies should be particularly careful when promoting their products and features to avoid legal disputes and lose consumer trust.