Tips for environmentally friendly cosmetics: Financial expert warns against advertising slogans and provides guidance when purchasing.

Tips for environmentally friendly cosmetics: Financial expert warns against advertising slogans and provides guidance when purchasing.

According to a report by www.waz.de, consumer advocates criticize the misleading nature of advertising slogans in cosmetics. Many manufacturers use loopholes in the law to advertise with terms such as “sustainably produced” or “natural cosmetics” without these statements having any legal relevance. The consumer advice centers warn against images and information about ingredients on packaging, which are often misleading. In addition, there is no requirement for cosmetics to indicate the percentage of highlighted ingredients, which makes it difficult to assess environmental compatibility. Experts therefore recommend using tools such as the “Codecheck” app or the “haut.de” website to check the ingredients of cosmetic products. There are also warnings about microplastics and difficult-to-degrade plastics in cosmetics.

The impact on the market and consumers could be serious. Trust in the information provided on cosmetic packaging could decrease, which could lead to an increased need for independent sources of information. This could lead to increased use of apps and websites that check the ingredients of cosmetic products. Certified natural cosmetics seals such as “Natrue”, “Cosmos” or “Ecocert” could become more important as they are seen as more trustworthy. In addition, increased awareness of the environmental impact of cosmetics could lead to consumers increasingly turning to solid care products and those with biodegradable ingredients. Overall, this could lead to a rethink among cosmetics manufacturers and increased demand for environmentally friendly products.