The Federal Association of Consumer Organizations is suing Amazon Prime Video over a new advertising option

The Federal Association of Consumer Organizations is suing Amazon Prime Video over a new advertising option

According to a report by www.volksstimme.de,
The Federal Association of Consumer Organizations (VZBV) plans to take legal action against the Amazon streaming service Prime Video. This comes due to Amazon's announcement that it will offer films and series with advertising from February 5th. Prime Video customers can either continue to stream ad-free by paying just under three euros more per month, or they can accept advertising while streaming. The consumer advocates are of the opinion that Amazon must obtain the consent of users as this is a significant change to the contract.

The VZBV's legal actions show the potential for impact on the market and consumers. First of all, the lawsuit against Amazon could mean that the streaming provider has to obtain the consent of users before it can make significant contractual changes. This could lead to greater transparency and consumer participation in decisions affecting their contracts. In addition, the outcome of the litigation could determine whether other streaming services can implement similar measures without consumer consent.

In addition, the lawsuit could have an impact on the consumer market. If the consumer advice center is successful, it could regulate the use of advertising in streaming services and strengthen consumers' rights. It could also lead to other providers changing their processes to ensure they obtain user consent before making significant changes to contracts.

Overall, VZBV's lawsuit against Amazon Prime Video shows the potential for significant market and consumer impacts that could change the way streaming services operate in the future.