Advertising on Amazon Prime Video: Financial expert criticizes price increase and legal concerns

Advertising on Amazon Prime Video: Financial expert criticizes price increase and legal concerns

According to a report by www1.wdr.de, the streaming service “Amazon Prime Video” will place limited advertising in films and series from February 5th. Subscribers who do not want to see advertising must pay an additional 2.99 euros per month, which corresponds to a price increase of 30 percent. Consumer advocates criticize this measure and see it as a “hidden price increase”. Amazon is not the first streaming service that wants to secure additional income through advertising - providers such as Disney+ and Netflix have already introduced similar models. Given the increasing competition and stagnating sales figures, streaming services like Amazon have to invest in attractive content, which requires additional sources of income.

Given these measures, the introduction of advertising on Amazon Prime Video is expected to impact the market and consumers. The price increase could lead some subscribers to cancel their subscriptions or switch to ad-free alternatives. On the other hand, the additional revenue stream could allow Amazon to continue investing in quality content and strengthen its competitive position.

Overall, the introduction of advertising on Amazon Prime Video appears to represent a compromise between additional revenue for the company and a potential burden on subscribers. The reaction of the market and consumers therefore remains to be seen.

About the author
Jörg Schieb, born in 1964, is a WDR digital expert and author of 130 specialist books and guides. He has been working on digitalization and its effects on our everyday lives for many years.