Advertising doesn't make you fat: Experts criticize the Federal Food Minister's ban

Advertising doesn't make you fat: Experts criticize the Federal Food Minister's ban

According to a report by www.tichyseinblick.de,

Federal Food Minister Cem Özdemir plans to ban advertising of unhealthy foods because he believes they lead to overweight and obesity. However, experts doubt this claim and point out that the problem of overweight and obesity is more complex and also has genetic, socio-economic and medical causes. The planned advertising bans could have a massive impact on the food and advertising industries as well as retail.

According to constitutional lawyers, the planned restrictions on advertising could lead to massive cuts in constitutional freedoms and economic damage. The affected advertising industry criticizes the planned bans and warns of legal and economic clear-cutting. In addition, between 70 and 80 percent of all foods could be covered by the marketing restrictions.

The effects on the motivation of manufacturers to produce corresponding products and the wide range on offer in stores are foreseeable. Jobs could also be affected. Experts have doubts about the constitutionality of the planned advertising bans and point out that no corresponding effects have been proven in other countries. The planned ban strategy could fail before the Constitutional Court.

This approach by the Minister of Food, based on ideologically based opinions, is criticized by independent experts. The complexity of overweight and obesity cannot be solved through advertising bans alone. It should be noted that desire should not be the basis for factually based policy.

Cem Özdemir's planned ban strategy could therefore have not only legal but also economic consequences and lead to significant resistance from the affected industries. How www.tichyseinblick.de reports, this initiative by the Minister of Food could have far-reaching consequences.