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Baloise opens branch in GTA”: Swiss insurance company relies on experiment in the virtual world
According to a report from www.blick.ch, the Swiss insurance company Baloise is opening a virtual branch in “Grand Theft Auto V” as an experiment. Baloise’s expansion into the virtual world is a bold move that is generating great interest. The company is thus entering a previously untapped market arena and testing new approaches in the area of insurance sales. The branch in the dangerous world of “Grand Theft Auto V” causes a stir, but offers interesting opportunities for the company. By providing insurance within the game, Baloise can reach new target groups and offer innovative insurance solutions. The experiment shows how companies are constantly looking for new ways...
Baloise opens branch in GTA”: Swiss insurance company relies on experiment in the virtual world
According to a report by www.blick.ch, the Swiss insurance company Baloise is opening a virtual branch in “Grand Theft Auto V” as an experiment.
Baloise’s expansion into the virtual world is a bold move that is generating great interest. The company is thus entering a previously untapped market arena and testing new approaches in the area of insurance sales.
The branch in the dangerous world of “Grand Theft Auto V” causes a stir, but offers interesting opportunities for the company. By providing insurance within the game, Baloise can reach new target groups and offer innovative insurance solutions.
The experiment shows how companies are constantly looking for new ways to diversify and be present in new environments. This could well encourage other companies to adopt similar innovative approaches to strengthen their market presence and attract new customers. It remains to be seen how successful the experiment will be for Baloise and whether it will prove profitable in the long term.
Read the source article at www.blick.ch