Curve changes its premium offer: Integrated insurance will be abolished, cashback will be increased for Black and Metal customers

Curve changes its premium offer: Integrated insurance will be abolished, cashback will be increased for Black and Metal customers

According to a report by www.mobiflip.de, financial services company Curve announced changes to its terms of service in September. Now the company plans to eliminate built-in insurance and instead increase the ability for customers to earn more cashback on their everyday purchases. Among other things, Curve Black customers can receive 1% cashback at 6 retailers of their choice, while Curve Metal customers can also receive 1% cashback at 12 retailers of their choice. The selection of cashback merchants will be doubled and customers will be able to choose their new cashback partners from January 2024. At the same time, the Premium Plan will be discontinued on December 31, 2023 and customers will be able to select their new cashback partners in January.

Eliminating insurance in favor of more cashback shows that Curve is increasingly focused on the needs and wants of its customers. The increased choice of cashback partners and the ability to change them regularly could lead to greater customer loyalty and satisfaction. This could have a positive impact on Curve's customer numbers and market share.

In addition, the discontinuation of the Premium Plan could lead to customers increasingly switching to the cashback programs offered and deciding to open an account with Curve. This could lead to an increase in the company's sales and market share.

Overall, this strategic realignment of Curve could have positive effects on the market, customer loyalty and sales in both the short and long term.