The ranking of the top insurance websites: What makes German primary insurers convincing.

The ranking of the top insurance websites: What makes German primary insurers convincing.

According to a report from www.dasinvestment.com, the Assekuranz Marketing Circle (AMC) analyzed and evaluated the websites of various insurance providers in its 27th edition of the study “The Insurance Industry on the Internet”. 13 insurers stood out as being characterized by a high quality of advice and service. The study authors report that good websites explain products well, offer helpful guides and offer user-friendly processes. In addition, according to AMC analysts, good insurance industry websites have dialogue channels such as live chat, chatbot, WhatsApp and video advice. Désirée Schubert, who led the study, emphasizes that many insurance websites do not meet high user expectations and that there are large gaps, especially in the areas of contact and dialogue as well as in the packaging of relevant messages.

The results of the AMC study suggest that German insurance providers, especially those that scored positively in the study, should invest more in optimizing their online services. A well-designed and user-friendly website is essential in today's digital world to stay in touch with customers and win them over. The introduction of live chat, chatbot, WhatsApp and video consultation on the website could lead to an improved customer experience and ultimately higher conversion rates. There's a chance that insurance companies that don't keep up could lose market share to competitors that improve their online services. Additionally, a poor online experience may make consumers more inclined to switch to another provider that offers better digital services. Overall, this study provides relevant insight into the importance of effective online presence for insurance companies to remain competitive and meet consumer needs.