Mobiliar has been using the same advertising campaign for 25 years – and for good reason

Mobiliar has been using the same advertising campaign for 25 years – and for good reason

According to a report from www.derbund.ch, Berner Versicherung Mobiliar has been behind its distinctive advertising campaign with damage sketches for 25 years. Despite the constantly changing social and technological developments, Mobiliar boss Michèle Rodoni remains steadfast in this advertising strategy. The campaign conveys the message that the insurance company is there for its customers in the event of damage. Spokesman Jürg Thalmann emphasizes that the damage sketches continually adapt to current events and have now become a kind of popular sport.

Marketing experts agree that continuity in advertising is an important success factor. Continuity creates trust and the Mobiliar campaign enjoys cult status. The damage sketches convey the customers' needs in a humorous way and create an emotional closeness between the customer and the insurance company. The scalability of the campaign makes it possible to create ever new damage situations.

However, experts warn that the campaign will no longer work at some point and that the insurance company should develop a new advertising idea in good time instead of reviving the old concept.

According to my analysis, this long-standing Mobiliar advertising campaign can continue to have a positive impact on the company's image and customer proximity. However, it is important that the company also develops new advertising strategies in the future to keep up with the changing market and consumer expectations.

This fact-based analysis shows that Mobiliar's long-term advertising strategy can have positive effects, but also suggests continuous adaptation and the development of new ideas.

For further information, the original article can be read at www.derbund.ch.