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The most important factors for an effective insurance website - tips from the financial expert.
The importance of a well-designed website for insurance companies is emphasized by Benedikt Grass (PassportCard) in his column. A tidy and well-structured website offers a positive first impression and is a decisive factor for success. An effective website should offer clear menus, intuitive navigation and an easy way to get to insurance products. In addition, mobile optimization of the website is essential as customers want to check their policies on the go. A website should look good on the smartphone and have a fast loading time. To ensure the security of customer data, insurance companies should use HTTPS. Clear call-to-actions on the website are...
The most important factors for an effective insurance website - tips from the financial expert.
The importance of a well-designed website for insurance companies is emphasized by Benedikt Grass (PassportCard) in his column. A tidy and well-structured website offers a positive first impression and is a decisive factor for success. An effective website should offer clear menus, intuitive navigation and an easy way to get to insurance products. In addition, mobile optimization of the website is essential as customers want to check their policies on the go. A website should look good on the smartphone and have a fast loading time. To ensure the security of customer data, insurance companies should use HTTPS. Clear call-to-actions on the website are important to encourage customers to take action. Infographics, explanatory videos and customer stories can be used to present the products in an interesting and appealing way. Customer reviews and testimonials build trust and should be present on the website. A telephone number should be provided for personal contact. Social media profiles can be used to share tips on how to avoid damage or interesting insurance facts. A website is the heart of an insurance company's online presence and investing in a well-designed website will be worth it.
According to a report by www.versicherungsbote.de, a well-designed insurance company website is critical to success. A survey found that 75% of consumers associate a bad website with low credibility. In addition, the survey found that poor website usability prevents customers from purchasing insurance or requesting further information. Research also showed that improving website load time by just 0.1 seconds can lead to a 1% increase in sales. These numbers illustrate the impact of a well-designed website on the market and consumers. Insurance companies should therefore invest in a modern and user-friendly website in order to remain competitive.
Read the source article at www.versicherungsbote.de