Effective WGV campaign with actor Uke Bosse as a bizarre parking garage attendant and browser game. Find cheap car insurance quickly!

Effective WGV campaign with actor Uke Bosse as a bizarre parking garage attendant and browser game. Find cheap car insurance quickly!

According to a report by www.horizont.net, WGV Versicherung, together with the Zum goldenen Hirschen agency, is in the public eye with an unusual TV and online campaign shortly before the change date for motor vehicle insurance. In the campaign, which is supported by actor Uke Bosse, the WGV presents a fictional scratch lottery that is ultimately too complex to be realized. Instead, WGV's cheap car insurance is presented as a better solution.

The campaign aims to position WGV insurance as a relevant option for car insurance policyholders who want to change and relies heavily on digital communication tools such as browser games, social media assets and landing pages. The main advert of the campaign shows the bizarre car park attendant Uke Bosse, who tries to turn paint damage into a joy for the unlucky people. This unconventional and friendly measure is intended to present WGV Versicherung as a modern and digital insurance company that uses innovative ways to get in touch with potential customers.

As an economist, I analyze the impact of this unusual marketing strategy on the insurance market. WGV Versicherung's campaign relies on the combination of entertainment and information to appeal to potential customers. This can help strengthen WGV's brand awareness and image as an innovative and digital insurance company. The use of browser games and social media assets shows that WGV is ready to explore new ways to appeal to consumers and strengthen the company's market position.

The car insurance industry is extremely competitive, and using unconventional advertising methods like this campaign can be a game-changer to capture consumer attention. Investing in digital means of communication and using well-known personalities such as Uke Bosse can have a long-term positive effect on customer acquisition and market positioning of WGV Versicherung. Overall, this campaign shows the relevance of innovative marketing strategies in a constantly changing and digitalized industry.