Friedrich Liechtenstein launches a joint campaign with PassportCard Deutschland to increase awareness of health during international moves and emigration

Friedrich Liechtenstein launches a joint campaign with PassportCard Deutschland to increase awareness of health during international moves and emigration

According to a report by www.healthcaremarketing.eu The international health insurance company PassportCard Deutschland has teamed up with the well-known entertainer Friedrich Liechtenstein for a print and online advertising campaign. The campaign will launch on January 1, 2024 and will include paid social media activity, followed by other actions. The duration is set for twelve months and the aim is to increase awareness of the issue of health during international moves and emigration. The campaign is intended to appeal to consumers and insurance brokers alike.

The advertising campaign with Friedrich Liechtenstein as ambassador is intended to rethink the topic of insurance and to point out the importance of comprehensive services and customer orientation. PassportCard wants to show that it is not enough to just be a brand with well-written brochures, but that real solutions and a conversation at eye level are required.

As an economic expert, it is important to note that such collaboration can have an impact on the insurance market and consumers. Association with a well-known personality such as Friedrich Liechtenstein can increase awareness and trust in the PassportCard brand. This could lead to an increase in new customers and a competitive advantage over other insurance providers.

In addition, the campaign highlights the role of services and customer focus in the insurance industry. This could lead to other providers taking similar measures to keep up with changing customer behavior.

Overall, the collaboration between PassportCard and Friedrich Liechtenstein is a strategic step to strengthen the brand's image and position itself in an intensely competitive market. This could have a long-term impact on insurance perceptions and customer acquisition. It will be interesting to see how the campaign impacts the insurance industry and whether similar collaborations become more common in the future.