Gothaer is separating from Sales and Marketing Director Oliver Brüß after the contract ends in 2024

Gothaer is separating from Sales and Marketing Director Oliver Brüß after the contract ends in 2024

According to a report by www.procontra-online.de, there is a change in the board at Gothaer Versicherung. Sales and Marketing Director Oliver Brüß will leave the insurer at the end of next year. After six years in this position, the 57-year-old does not want to extend his management contract and wants to devote himself to new tasks.

This personnel change at Gothaer could impact the company's strategic direction, particularly in the areas of sales and marketing. A new board could potentially bring in fresh ideas and impulses to strengthen the insurer's positioning in the market and further develop the business.

In addition to this change at Gothaer, the Frankfurt technology company Thinksurance has significantly expanded its tariff offering for commercial insurance. This expansion could have an impact on competition in the industry as it may make Thinksurance more attractive to commercial customers.

Furthermore, Continentale has introduced a new premium relief component into private health insurance and Allianz Private Krankenversicherung (APKV) has concluded a cooperation agreement with AOK Bayern for private supplementary health insurance. These changes suggested more intense competition in the health insurance industry.

As an economist, I see these developments as having potential for changes in the market that could be important for both consumers and the insurance industry as a whole. It remains to be seen how the changes mentioned will affect the market and consumers in the long term.