Suche
Mein Konto
Kaufland and Zurich: A new way to dog and dental insurance!
Zurich and Kaufland are launching a partnership to offer pet and dental insurance directly on the market.
Kaufland and Zurich: A new way to dog and dental insurance!
The Zurich Group Germany is entering into a strategic partnership with the Schwarz Group, to which Kaufland belongs. The aim of this cooperation is to offer insurance from DA Deutsche Allgemeine Versicherung AG through the food retail sector. From July 1, 2025, Kaufland customers will have the opportunity to take out various insurance products directly online.
To start the initiative, customers can visit the website kaufland-versicherung.de Buy dog health, cat health and dental insurance directly in the store. Interested parties who would like further information are directed to the Zurich subsidiary's website, which makes access to the insurance products much easier. The partnership is initially designed for a pilot phase until the end of 2025, with the plan to expand the offering to include additional product types if successful.
Product offers and benefits for customers
The cooperation launched will initially offer two special products: animal health insurance and supplementary dental insurance. This was confirmed in a press release on July 1, 2025. Peter Stockhorst from the Zurich Group emphasizes that the partnership is important for both companies and, above all, has a positive impact on customers.
Maximilian von Wietersheim from Kaufland also emphasizes the advantages that this cooperation offers customers. A special incentive for buyers is a shopping voucher for 15 euros, which they receive when they take out an insurance contract. This could be an attractive way to attract new customers and increase interest in food retail insurance solutions.
Outlook for the future
The planned expansion of the partnership, which envisages the introduction of further insurance offerings after the pilot phase next year, suggests that Zurich and Kaufland want to play a significant role in insurance sales in the long term. With this innovative strategy, both parties aim to better meet customer needs and further diversify the insurance market.