New head of marketing for Wiener Städtische from 2024: Valerie Brugger will take over the digital and innovation agenda.

New head of marketing for Wiener Städtische from 2024: Valerie Brugger will take over the digital and innovation agenda.

According to a report by www.ots.at, Valerie Brugger will be responsible for the innovation, digital sales and marketing agendas at Wiener Städtische Versicherung from January 1, 2024. Born in Vienna, she has an impressive international profile, shaped by her experiences in various countries and her work at companies such as Samsung and Uber. Her academic career and her successes in leading positions make her the ideal choice for this responsible position.

Valerie Brugger's hiring at Wiener Städtische Versicherung is expected to have a positive impact on the company. Her experience in strategic marketing and ability to manage innovation will help keep the company competitive in a changing digital landscape. By introducing new innovative product and service concepts, the insurance company may be able to better meet customer needs and expand its technology leadership.

The appointment of Valerie Brugger could also have a signaling effect, as she is an experienced expert in the field of digital marketing. This could lead to other companies hiring similar professionals to keep up with the ever-changing demands of the market.

Overall, the hiring of Valerie Brugger at Wiener Städtische Versicherung is expected to have a positive impact on the company by helping to strengthen its digital presence, offer innovative solutions and consolidate market leadership. The insurance industry could learn from this move and adopt similar strategies to strengthen its position in a digital world.

This development underlines the increasing importance of digital competence and innovation in the economy, especially in traditionally conservative sectors such as the insurance industry. Companies that invest in digital marketing and innovation are expected to be more competitive in the long term.