New cookie notice: How the GDPR protects your data!

New cookie notice: How the GDPR protects your data!

In today's digital world, data protection and user data processing are playing an increasingly central role. Companies from a wide range of industries, including the insurance industry, have to face the challenges of data processing and cookie options. A recent report from Fund Professional highlights how Wiener Städtische has developed a new product strategy in life insurance that is based on the data protection framework.

The use of partner cookies and similar online identifiers plays a major role here. Listing user data, which includes information such as browser type, language and supported technologies, makes it possible to personalize the user experience. The data is not only used to improve the products, but also for targeted advertising. For example, ads can be customized based on the user's approximate location or device type.

Limits and possibilities of data processing

An example from the report shows how a car manufacturer specifically advertises electric vehicles to urban users after certain times. This thoughtful approach is made possible by comprehensive data storage and the creation of user profiles that capture behavior on different platforms and interactions with products. Such data is not only used to personalize advertising, but also helps to measure the effectiveness of advertising measures.

But how is the processing of data and the use of cookies legally regulated? According to the data protection expert Data protection expert The use of cookies was already complex before the General Data Protection Regulation (GDPR). The EU Directive 2002/58/EC often requires explicit consent for the use of cookies, forcing companies to fully inform their users.

The role of the GDPR and future developments

The GDPR and the new Federal Data Protection Act have replaced old regulations and are now binding. The European Court of Justice (ECJ) has also made it clear that non-essential cookies require the express consent of users. While technically necessary cookies are essential for the operation of a website, all other cookies must be displayed within banner notices to inform users and obtain their consent.

The planned revision of the e-Privacy Regulation will also be important to bring the Cookie Policy up to date. Until the final rule is finalized, companies will be required to reconsider their practices and ensure that they operate in accordance with legal requirements.

Overall, it is clear that responsibility in dealing with data and cookies is now very important, both for companies and for the users themselves. While Wiener Städtische's new product strategies offer innovative approaches to life insurance, the sensitive handling of data remains in the foreground in order to protect the privacy of users.