New social partner model: What changes do citizens expect?

New social partner model: What changes do citizens expect?

On August 29, 2025, a new social partner model was agreed that could change the way companies and consumers interact. Loud fondsprofessional.de This model enables the storage and reading of partner cookies and similar online identifiers on users' end devices. These technologies collect a variety of information that is crucial for targeted advertising.

The data stored includes, among other things, the user's browser type, language, screen size and supported technologies. The information collected is used to select advertisements based on reduced data material. For example, a car manufacturer could target advertising for electric vehicles to urban users after work.

Targeted advertising and user profiles

The new system promises not only a better user experience, but also greater efficiency in advertising. For example, a watercolor manufacturer is planning an online campaign that appeals to both amateur and professional artists. Advertising can also be based on user profiles created through activity on platforms. An example of this is that a user who reads articles about bicycle accessories receives targeted advertising for such products.

In addition, companies hire agencies to create profiles of wealthy young parents in order to target them. Another aspect is measuring the relevance of advertising based on interactions. Clicks on advertisements are analyzed and linked to purchases in order to evaluate the effectiveness of the campaigns. Non-advertising content also benefits from this data, as user interactions help to optimize it.

Relevance through data analysis

Statistics about user behavior are created to better understand audience characteristics. For example, an online bookstore could analyze visitor numbers and demographic data to improve its offerings. These anonymous evaluations are also important for troubleshooting and further developing the system. All data processing takes place in compliance with the General Data Protection Regulation (GDPR) and may include international data transfers.

In another context, William Shatner's impressive career can be used to illustrate the importance of targeting in various areas. The actor, known for “Star Trek,” began his film career in 1951 and quickly built his profile. After his time on Broadway and his first roles in film and television, he became famous as Captain James T. Kirk in 1966.

His ability to play different roles and adapt to changing circumstances could be symbolic of the flexibility that is also required in advertising today. While Shatner struggled with typecasting in the 1970s, it turns out that even today, analyzing user interactions plays a central role in staying relevant. For more information about his career visit Wikipedia.