Personal liability insurance: Liability insurance and VHV are the top favorites

Personal liability insurance: Liability insurance and VHV are the top favorites

According to a report by www.versicherungsjournal.de,

The favorites of brokers and multiple agents for arranging private liability policies are the liability fund and VHV, followed by Baloise and Axa, according to the results of the Asscompact Trends IV/2023 study. Personal liability insurance is considered one of the most important forms of insurance and is a strong-selling product group in independent sales. The liability insurance company has been able to keep the competition at bay 20 times in a row, while VHV follows in second place. The Baloise and the Axa take third place.

Personal liability insurance has long been one of the best-selling product groups in independent sales. The latest study by Asscompact Trends shows that personal liability business is rated positively by most agents, with only a few negative reviews. The liability insurance company is in first place in the survey of independent agents, followed by VHV and Baloise.

The competitor analysis shows that the liability insurance company has been in the lead for many quarters. The Asscompact Trends IV/2023 report is carried out by BBG Betriebsberatungs GmbH, in which several hundred brokers and multiple representatives are surveyed. The net sample size of the current edition is given as 332 people. No specific reasons are given for choosing favorites.

Further research shows that the liability insurance company and the VHV also broker the most business and are above average from a customer perspective, especially in terms of claims settlement. Further analyzes show which providers offer the best customer orientation and treat their clients most fairly.

The results of the study have an impact on the market as they illustrate the competitive positions of insurance companies with regard to personal liability insurance. Analyzing the favorite choices of brokers and multiple agents provides important insights into preferences and trends in the industry. This can help insurance companies adapt their products and services to the needs of agents and consumers in order to remain competitive.