Study Customer Paths Insurance 2023”: Focus on price-performance ratio and customer structure

Study Customer Paths Insurance 2023”: Focus on price-performance ratio and customer structure

According to a report by www.versicherungsjournal.de, the study “Customer Paths Insurance 2023” by Research Tools shows that Allianz, Huk-Coburg, Huk24 and SV have the most loyal insurance customers. When taking out insurance, around a third of consumers ask themselves whether the price-performance ratio is right. In addition, information was obtained for a total of 14 product groups, with the most recent customer structure being occupational disability insurance.

The results of this study show that value for money is a crucial factor for consumers when purchasing insurance. A total of 33 percent of customers are concerned about whether the price is appropriate in relation to the service offered. This finding may have a direct impact on the insurance market, as providers may be forced to adjust their rates or benefits in order to remain competitive.

It is also interesting to note that more than half of the policyholders who recently took out occupational disability insurance are younger than 35 years old. This suggests that younger consumers are more sensitive to the issue of occupational disability and are increasingly seeking to protect themselves against it. This could lead to insurance companies increasingly developing tailor-made offers for younger target groups.

In addition, the study shows that older customers are more likely to worry about adequate protection and payment in the event of a claim. This could mean that insurance companies need to focus more on the needs and concerns of older customers in communication and product development in order to gain their trust and retain them in the long term.

Overall, the results of this study highlight the important role that value for money plays in insurance purchases, as well as the needs and concerns of different age groups. These insights can provide important inspiration for insurance companies to adapt their offers and communication strategies to the needs and expectations of consumers and to remain competitive in the long term.