Study shows: 26.99 million search queries about insurance in 2023 - pension insurance as the front runner

Study shows: 26.99 million search queries about insurance in 2023 - pension insurance as the front runner

According to a report by www.versicherungsbote.de, Google Search saw a 23 percent increase in insurance searches in 2023 compared to the previous year. A recent study by the Berlin digital agency Mediaworx shows that pension insurance emerged as a winner as it was the most wanted insurance in 2023.

The figures show a significant increase in searches for insurance products, with a total of 26,994,900 searches recorded. Compared to the previous year, this is 5,045,420 more search queries. Pension insurance recorded the largest increase with 2,037,000 search queries, followed by legal protection insurance with 1,550,000 and supplementary dental insurance with 1,375,500 queries.

A closer look at the numbers shows that pension insurance recorded growth of 74 percent, followed by supplementary dental insurance with an increase of 36,6000 and nursing care insurance with an increase of 339,500 inquiries. In 2020, the most searched insurance policies were pension insurance, legal protection insurance, supplementary dental insurance, motor vehicle insurance, foreign health insurance, household contents insurance, private health insurance, occupational disability insurance, car insurance and nursing care insurance.

It can be said that pension insurance is dominant and has seen a significant increase in searches, while other areas such as storm damage insurance, dental insurance and classic car insurance have recorded losses. This data provides valuable insight into consumers' current insurance search behavior and interests.