Rethinking insurance: This is how Allianz in Dortmund inspires!

Rethinking insurance: This is how Allianz in Dortmund inspires!

Björn Kretschmer's Allianz agency in Dortmund presents itself as a pioneer in the digitalization of the insurance industry. Björn Kretschmer, who took over the agency in 2020, relies on innovative solutions to optimize customer approach and support. By using modern technologies, the agency not only offers a wide range of insurance products, but also a personal and digital service that meets the current needs of customers. This reports dortmund-app.de.

A central aspect of the agency is adapting to the needs of customers. Kretschmer emphasizes that personal contact is supported by digital tools, so that the customer also receives individual advice online. This combination of digital innovation and personal support aims to reduce the complexity of the insurance world and maximize customer value. This not only increases customer satisfaction, but also strengthens the agency's position in the competitive environment.

Innovative approaches to customer loyalty

The agency also takes a strategic approach to customer retention. With the help of regular analyzes that provide customer insights, the service offering is constantly being developed. An essential part of such data analyzes is the use of Google Analytics. These analysis tools can be used to gain valuable insights into user behavior.

Google Analytics uses cookies to track user behavior on websites in order to improve the user experience. A distinction is made between different cookies, such as session cookies, which record user behavior during a single visit, and persistent cookies, which store data across multiple visits. These cookies are crucial for precise tracking of page views, session duration and user interactions, such as analyzetify.io explained.

Relevance of data protection and user consent

Important topics such as data protection play a central role in the use of Google Analytics. Data protection laws such as the GDPR and the CCPA require that users be informed about the type of cookies used and asked for their consent. First-party cookies in particular, which are set by the website visited, are less critical in terms of data protection requirements.

In addition, Google Analytics 4 reduces the dependency on cookies and relies more on event-based tracking and machine learning. This shift could revolutionize the way digital marketing strategies are developed and implemented.