A financial expert explains how Baloise Insurance is revolutionizing the insurance business with GTA 5.

A financial expert explains how Baloise Insurance is revolutionizing the insurance business with GTA 5.

According to a report by www.watson.ch, Baloise has opened a virtual branch in Grand Theft Auto 5 where players can take out life insurance or withdraw money from a virtual ATM.

This innovation has the potential to expand Baloise's business and attract new customers. The insurance range presented in GTA 5 could appeal to a new, young target group. By dealing with the topic of insurance in a playful way, players can be sensitized in an entertaining way. In addition, the virtual presence of an established company like Baloise shows that it is willing to accept innovation and adapt to current trends and platforms. This could have a positive impact on the company's image and make it more attractive to potential customers. The innovative strategy could also help position the company more differentiated from its competitors and achieve a competitive advantage.

The new virtual branch in GTA 5 could influence the insurance market by encouraging other companies to also find innovative ways to attract new customers and improve their image. In addition, this development could lead to other industries taking similar initiatives to get in touch with the young target group and present their offers in a playful way. Overall, opening a virtual branch in Grand Theft Auto 5 is expected to have a positive impact on the brand, market and potential customers.