How Hertha investor Josh Wander gets football fans to buy insurance

How Hertha investor Josh Wander gets football fans to buy insurance

According to a report from www.rbb24.de, the head of Hertha investor 777 Partners, Josh Wander, expresses his visions for football. He is convinced that a new wave of commercialization is coming to football and in the future he would like to sell not only hot dogs and beer, but also insurance and financial services to fans. Wander emphasized that fans' intense ties to their clubs showed that they want to be monetized.

These visions are already having an impact on the football marketing market. 777 Partners has invested in various football clubs that have previously been poor at marketing the football product. An example of this is the financially struggling second division soccer team Hertha BSC, in which 777 Partners has been involved since the spring. The company has acquired additional shares and invested 100 million euros. The investment is intended to help the clubs be profitable next season.

These effects can have positive consequences for the football market. Increased commercialization beyond the sale of traditional merchandise such as hot dogs and beer can generate additional revenue. By selling insurance or financial services, clubs could reach new target groups and diversify their sources of income.

However, it remains to be seen how fans will react to this new form of commercialization. There is a risk that fans will feel alienated from clubs and feel that their personal bonds and passions are being exploited for economic reasons. It will be crucial how transparent and accountable clubs make these new services and how they ensure fans continue to feel that their interests and needs are at the forefront.

Overall, the following possible impacts on the market, the consumer and the industry can be derived from the article:
– Increased commercialization in the football market due to the vision of 777 Partners
– Potentially new sources of income for clubs through the sale of insurance and financial services
– The need for clubs to communicate transparently and comprehensibly in order not to lose the trust of fans
– The possibility that fans will turn away from the new form of commercialization combined with the exploitation of their loyalty
– Diversifying revenue sources can be a positive development for the industry as a whole