Big Tech in its sights: Are Amazon & Google threatening democracy?

Big Tech in its sights: Are Amazon & Google threatening democracy?

Large digital companies such as Amazon and Google are the focus of public debate as their power and influence on society is increasingly criticized. According to a report by ORF, the accusation is that these companies exercise monopoly-like dominance in online trading and generate significant income through advertising. Their ability to target the content users consume raises concerns. Critics argue that such influence negatively affects the formation of opinions and potentially threatens the democratic foundation. Some even speak of a “digital coup” carried out by these giants who control not only products but also ideas and opinions online.

According to the University of Freiburg, expression of opinions on platforms such as X, TikTok and YouTube is significantly influenced by the way their algorithms prioritize content. These regulatory debates are complex and are being followed closely by experts such as Anna Jobin and Manuel Puppis. The challenges of the platform economy and algorithmic power are in the foreground. Political opinions on regulation are divided, particularly when it comes to the balance between freedom of expression and the protection of public interests.

Regulation and freedom of expression

Regulations already exist in Europe to restrict expression if they serve the public interest. However, many platforms face the challenge of complying with national laws, which often cannot be effectively implemented. There are difficulties in effectively regulating legal but potentially harmful content, such as disinformation. Experts warn that the algorithms that control content visibility can have far-reaching effects on public opinion.

The need for structural changes and effective regulation of digital spatial planning is undisputed. According to Puppis, the use of platforms like X should be viewed as toxic, while he prefers alternative discussion spaces like Bluesky. Mastodon is seen by experts as a more democratic approach that opens a new perspective on the issue of platform regulation. These developments show that non-commercial alternatives to common platforms are becoming increasingly important.

Importance of the media and universities

The role of the media is crucial when it comes to shedding light on regulatory processes and making them transparent. In addition, the university landscape is investing in the scientific communication infrastructure and is thinking about new, alternative platforms. Media and digital literacy are seen as necessary to address the fundamental problems created by Big Tech's market power. It is important that decision-makers understand who benefits from regulation and how the desire for change can actually be implemented.

In conclusion, both the regulation of large digital platforms and ensuring freedom of expression represent complex challenges for society. Given the rising power of tech giants, it will be essential to find ways to promote a healthy democratic culture of discourse while taking users' needs into account. These debates will continue to grow in importance in the coming years as the digital space continues to evolve.

ORF reports that large digital platforms are perceived as increasingly powerful.

The University of Freiburg highlights that the discussion about regulation and freedom of expression is central.