Edeka adjusts prices for shrinkflation

Edeka adjusts prices for shrinkflation

Edeka's recent moves to counteract shrinkflation have elicited mixed reactions. Although the supermarket giant announced that it would adjust prices in line with the reduced product size, the advertising was not met with approval from all customers. Some users on Reddit expressed concerns about the effectiveness of the offer, viewing it as more of a marketing exercise than a critical step. The changes in the sizes of some Langnese Cremissimo ice cream varieties, which were reduced from 900 to 825 milliliters or even from 1300 to 900 milliliters, led to the Hamburg consumer center calling the ice cream the deceptive package of the month.

Even though some customers praised Edeka's transparency, doubts remained about the long-term benefits of the offer. Critics pointed out that despite the temporary price advantage of three euros for two packs of Cremissimo ice cream, long-term pricing remained higher. Some customers expressed dissatisfaction with the complexity of the pricing and felt more unsettled than encouraged by the offers.

Despite the mixed reactions, Edeka also received praise for its courage in critically questioning suppliers like Unilever and ensuring more transparency. The dispute with large brand manufacturers such as Unilever shows that Edeka strives to represent the interests of consumers, even if this can lead to tensions with suppliers. In the discussion about shrinkflation and skimpflation, it remains to be seen how supermarkets like Edeka will continue to respond to consumer concerns and whether long-term solutions can be found.