France is fighting shrinkflation: new labeling requirements for products

France is fighting shrinkflation: new labeling requirements for products

France is moving forward by implementing a new law that requires shops and supermarkets to label products if their contents have been reduced while the price remains the same or even higher. This measure is aimed at combating the so-called “shrinkflation”, which is viewed as simultaneous contraction and inflation. Economy and Finance Minister Bruno Le Maire has already described shrinkflation as a “fraud” and stressed the need to clearly identify changes. From July 1st, medium and large businesses in France must clearly indicate changed sizes and quantities, and this marking must be displayed on signs on store shelves for two months after each adjustment. This regulation also applies to household items and has already been implemented in some French supermarkets since last year.

This action in France has also sparked discussions in other countries such as Germany and within the European Union as to whether a similar regulation should be introduced. The problem of shrinkflation extends well beyond France's borders and affects consumers in many countries. The debate about the need to transparently label changes to products is gaining momentum and could potentially lead to EU-wide regulation. France thus serves as a role model and shows how consumer rights can be strengthened to combat unfair trading practices.