Fürstenfeldbruck: Entrepreneurs defy crises and focus on a sustainable future!

Fürstenfeldbruck: Entrepreneurs defy crises and focus on a sustainable future!

The global economy is in a tense state, which also affects the local economy in Fürstenfeldbruck. According to the South German newspaper the German economy recorded a decline in economic output of 0.4 percent in 2022. In this challenging environment, companies in Fürstenfeldbruck are particularly suffering from the weak economy and high energy and labor costs. In addition, foreign policy upheavals are affecting local business.

At a recent business reception, Mayor Christian Götz honored local entrepreneurs as “heroes of the economy”. Around 100 guests, including representatives from around 60 companies from the region, were present at this event. The musical accompaniment was provided by students from the district music school, Laura Seiling and Roswitha Rilke. Katrin Mattes from the Vaude Academy came forward to talk about the topic of sustainability in business.

Sustainability in business

Vaude is an example of the successful implementation of sustainable business. The organization shows that a reorientation in the economy is possible by focusing on resource conservation and minimum social standards. The company also attaches great importance to the quality of life of its employees, for example by offering a children's home and good bus connections and introducing exercise breaks for employees. Vaude also rewards carpoolers and cyclists and grants additional vacation for volunteer work.

During the event, Mayor Götz called for sustainable tips to be implemented in both administration and companies. The city of Fürstenfeldbruck supports companies financially and offers advice on new settlements in order to improve the economic situation in the region.

Growth of businesses and promotion of innovation

The number of traders in Fürstenfeldbruck has increased from 3,497 to 4,098 over the last ten years, which is a positive sign for economic development. City marketing and new initiatives such as the “Friday Club” promote the local economy and create platforms for networking between businesses and citizens. Successful events, including innovation evenings and company tours, offer a space for exchange.

Digitalization plays a crucial role in sustainable development and is also becoming increasingly important in the context of measures to support companies. Digital technologies and innovations have the potential to enable increased efficiency, cost reductions and lower energy and resource consumption. The Federal Ministry for Economic Affairs and Climate Protection (BMWK) is increasingly committed to aligning these innovations with the sustainability goals. The BMWK website According to him, digitalization and sustainable development are closely linked because they enable new business models for climate protection and the circular economy.

In addition, the BMWK promotes digital technologies for resource efficiency and circular value creation through programs such as the “GreenTech Innovation Competition”. The GAIA-X project aims to build a European data and infrastructure ecosystem, with data protection playing a central role.

In these challenging times, Fürstenfeldbruck and its companies are well positioned to seize opportunities and improve the economic situation through sustainability and innovation.