Google revolutionizes search: Latest AI answers complex questions!

Google revolutionizes search: Latest AI answers complex questions!

At its annual developer conference in Mountain View, California, Google today unveiled a new AI mode designed to revolutionize the way users search for information. CEO Sundar Pichai announced the launch of this mode as a “complete redesign of internet search.” The AI ​​mode is available now, but initially only in the USA. The new technology aims to answer complicated questions directly, similar to what services like ChatGPT or Perplexity already do. This is the second significant initiative to integrate artificial intelligence (AI) into the search engine; the first was Overview with AI, launched last year, which currently has 1.5 billion monthly users.

The new AI mode can provide direct answers to complex questions and even handle multiple queries at the same time. Examples of such requests could include finding furniture for small apartments or nightlife options in Nashville. Additionally, users can upload photos to try on items of clothing virtually, further increasing the interactivity and personalization of the search. In the long term, Google plans to personalize its AI mode even more sophisticatedly based on users' previous searches. This development is part of Google's long-term strategy to stay relevant in an increasingly competitive environment.

Competition and antitrust proceedings

Amid these innovations, however, Google also faces legal challenges. The US government has initiated antitrust proceedings against the company to examine Google's dominant market power. A judge had already ruled that Google has a monopoly in web search and uses unfair means to eliminate competition. According to US Department of Justice lawyer David Dahlquist, it is crucial to prevent Google's dominance as the company increasingly consolidates its market power through the use of artificial intelligence. The government is calling for strict measures that could include selling the Chrome browser and making data from the search engine available to competitors.

The case was recently launched in Washington and the US justice authorities argue that the integration of AI strengthens Google's monopoly control over internet search. In this context, Google has reached an agreement with Samsung to install the AI ​​app Gemini on its devices. Google's attorney, John Schmidtlein, called the Justice Department's proposals a "wish list from Google's competitors" and emphasized that the company's AI products are not part of the process because they are primarily search engines.

Financial perspectives

Despite these challenges, parent company Alphabet reported that its first quarter financial results were better than expected. Advertising revenue increased 10%, indicating robust demand for digital advertising formats. This solid performance could help Google in the upcoming legal battles as it seeks to demonstrate its innovation in AI.

While the success of AI services like ChatGPT increases competition for Google, the company remains committed to maintaining and expanding its market leadership position. With all of these developments, it is clear that the future of internet search will be significantly influenced by the advances in AI technology and the outcomes of ongoing legal battles. For more information on the latest developments, see reports from FAZ and daily news.