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Crafts in crisis: How companies get through change successfully
Find out from Marvin Flenche how craft businesses have to adapt now to remain successful. All important tips and strategies here! #Crafts #Crisis management #Offer design #Price negotiations
Crafts in crisis: How companies get through change successfully
The craft industry is facing a profound change, leading from an oversupply to a demand market. This presents many companies with enormous challenges. Marvin Flenche, founder and managing director of A&M Unternehmerberatung, provides insights into the current situation and shows which changes are inevitable in companies.
The shortage of skilled workers and the rising cost of living are putting increasing strain on craft businesses. Due to the uncertain economic situation, customers are behaving differently than before: They obtain multiple offers, compare prices and negotiate more intensively. This changed dynamic makes it more difficult for companies to plan long-term and receive orders reliably.
Marvin Flenche emphasizes the need for companies to act proactively in order not to be surprised by the industry crisis. He recommends clear strategies for recruiting employees and customers as well as in sales processes. His extensive expertise enables him to recognize the effects of the crisis and offer practical solutions.
The path from designing an offer to completing an order requires a structured approach. Flenche advises making offers transparent and relying on psychological elements to convince customers. When it comes to price negotiations, companies should prepare and use communication strategies to strengthen their position.
It is also crucial to actively follow up on offers and invest in customer acquisition. Through an effective marketing strategy and the creation of a strong brand, craft businesses can highlight their unique selling points and win over potential customers. With professional support from experts like Marvin Flenche, companies can increase their resilience to crises and successfully navigate through turbulent times.