Supply Chain Act: Dispute over human rights is coming to a head!

Supply Chain Act: Dispute over human rights is coming to a head!

The dispute over a practical solution for the planned supply chain law is gaining momentum. The discussion primarily revolves around companies' responsibility for human rights in their global supply chains. Experts emphasize that in practice there is often a lack of viable approaches to ensure the implementation of effective human rights protection measures. Loud Mirror The pressure on companies is high, but there is often a lack of clear guidelines and support from the government.

Those responsible cite the need for companies to act not only legally, but also ethically. It is feared that without appropriate measures, companies will tend to view compliance requirements as merely a mandatory exercise. The Supply Chain Act could therefore become a mere document without any actual changes occurring.

Implementation of human rights standards

A central point of the debate is the question of how human rights standards can be implemented in a practical way. Many companies demand pragmatic solutions in order to actually put the required standards into practice. The challenges lie not only in the complexity of global supply chains, but also in the different legal frameworks in the respective countries.

Another aspect that is often neglected in the discussion is the role of digital advertising in this context. Loud Amra & Elma, the global digital advertising market is expected to reach over $700 billion by 2025. Programmatic advertising, which is increasingly dominating the market, shows that cutting-edge technologies can also promote ethical considerations in advertising.

Technologies and their impact on the advertising world

Innovations in digital advertising, particularly through the use of AI, are showing promising results. Companies that use AI tools to optimize their ads have seen up to a 40% increase in ROI. This could be a model that companies could use not only in advertising, but also in the context of supply chain law to effectively implement human rights standards.

However, the question remains how many companies are willing to use these technologies for sustainable and ethical business practices. When considering the full dimensions of the digital advertising market, it is essential that companies position themselves intelligently to assume both economic and social responsibility.