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Oetker Group triumphs: jump in sales despite global challenges!
The Dr. Oetker Group will increase its sales by 2.5% to 7.1 billion euros in 2024 despite geopolitical uncertainties and invest in growth.
Oetker Group triumphs: jump in sales despite global challenges!
The Dr. Oetker Group recorded a sales increase of 2.5 percent to 7.1 billion euros in the 2024 financial year. Despite geopolitical and economic challenges that influenced the consumer climate, the company shows stable performance. How Süddeutsche.de reported, moderate growth is also expected for the current year 2025.
The main drivers of sales growth were the food, beer and non-alcoholic beverages sectors. In particular, the Radeberger Group, a member of the Oetker Group, achieved a 3.6 percent increase in sales through alcohol-free products. In the food industry, sales amounted to 4.26 billion euros. The corresponding figures were published at the end of April.
Investments and employee numbers
In 2024, Dr. Oetker invested a total of 184 million euros in various projects. The focus was on innovations, digitalization and sustainable measures. Around 29,000 people worldwide are with Dr. Oetker Group employs, with the number of employees increasing by 89 to 16,599 last year. Of these, 7,156 employees work in Germany and 9,443 abroad.
The company is well positioned internationally, with 65 percent of sales generated outside of Germany. The strongest markets include Western Europe, with decent growth, particularly in the cake and dessert sectors, as well as Eastern Europe, where sales growth was supported in particular by Turkey, Poland and Hungary. However, challenging business was noted in the Americas region, while sales growth was achieved in Canada, Mexico and Brazil.
Looking into the future
Moderate sales growth and a stabilization of consumer demand are expected for 2025. Further increases in investments are planned. Innovative products launched in 2024, such as Pizza Suprema and flexible cake snacks, are expected to help further consolidate its market position. The Coppenrath & Wiese confectionery was able to keep its sales at the previous year's level, but benefited from a significant increase in export sales.
An important leadership change is imminent: Dr. Albert Christmann will step down as Chairman of the International Management Board on April 30, 2025. His successor will be Carl Oetker, who will take on his new role from May 1, 2025.
The Dr. Oetker Group is thus continuing its path of continuous development and growth, despite the challenges that global markets bring with them. How Oetker.com supplemented, efficiency and investment programs will be continued in order to meet future requirements.