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Decline in premium kitchens: Industry facing major challenges
Kitchen industry in crisis: Premium segment suffers drastic slump. Sales fell by 3.5 percent and sales by 26 percent. Strategies to stimulate the market are discussed.
Decline in premium kitchens: Industry facing major challenges
The kitchen industry, which boomed during the pandemic, is now facing economic challenges. A noticeable decline in sales and sales, especially in the premium segment, is weighing on the industry. Matthias Rempp, managing director of Rempp Küchen, reported a strong increase in orders during the pandemic, which is now threatening to fluctuate. The situation in the industry is being exacerbated by a dramatic decline in building completions and building permits.
Sales in the German kitchen furniture industry have fallen by 3.5 percent, which is leading to a decline in revenue due to the lack of demand. The premium segment is also severely affected, with a drop of 26 percent. The situation is made even more difficult by price increases due to increased energy and raw material costs. To counteract this, companies like Rempp Küchen are expanding their offering beyond kitchens into the living area and offering high discounts to stimulate the market.
The industry is looking to reverse declining sales through incentives such as discounts and segment expansion. Despite the current difficulties, experts see signs that increased consumer income could help the market recover. Markus Sander from AMK is convinced that a better mood will also lead to increasing sales figures.