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Shrinkflation in France: Mandatory labeling for shrinking products
France is getting serious about shrinkflation: New labeling requirement for reduced products in supermarkets. Learn how to protect consumers from deception. #Shrinkflation #Transparency #Consumer Protection
Shrinkflation in France: Mandatory labeling for shrinking products
In France, the practice of “shrinkflation” will be more strictly regulated from July 1st. In future, supermarkets will have to use special labels to indicate products whose weight or volume has been reduced. This measure aims to increase transparency for consumers and protect them from misleading practices. The labeling requirement is intended to curb “shrinkflation”, which is often perceived as fraudulent.
The Associate Minister responsible for trade, Olivia Grégoire, emphasizes the importance of this step for consumer protection. At the same time, Finance and Economics Minister Bruno Le Maire describes the practice of “shrinkflation” as fraud and promises to put an end to it. Last year, Le Maire had already pointed out the increasing cases of “shrinkflation” in connection with high inflation and announced a corresponding labeling requirement.
The new regulation generally affects industrially manufactured mass consumer goods such as detergent, rice packs and canned food. Cheap own-brand products from supermarkets, which are in increasing demand due to the wave of inflation, must also be labeled. Consumers should therefore be able to find information about increased prices per gram, kilo or liter in the immediate vicinity of the affected products.
Manufacturers, on the other hand, argue that price increases are often based on increased production costs and are difficult to implement because consumers are sensitive to price changes. Jean-Philippe André, president of the French Food Industry Association, points out that in many cases sales are higher when the quantity of products is reduced rather than increasing the price.
The labeling requirement for products affected by “shrinkflation” is intended to enable consumers to make informed purchasing decisions and to strengthen transparency in retail. Consumers who have doubts about the prices displayed can report this via the state consumer portal Signalconso. With this measure, the government in France aims to protect consumers from misleading practices and to send a clear signal against “shrinkflation” in retail.